PaylinX
Corporation – Insurance Direct Response
Produced May 2000
Author’s notes: This was the first of two print pieces in a campaign directed at the top 1000 U.S. insurance companies. The campaign was tightly integrated with special insurance pages on the Web site. While those pages received many hits, the preferred response mechanism was – who would have guessed – the postage-paid postcard.
The results generated a five percent response rate – and 60 days after launch was forecast to generate more than a $2 million in year 2000 revenue.
The 5¾ x 11" four-color piece featured a clever integration of the Page One and Page Two headlines.
The Question Isn’t Whether The Net Will Change How People Buy Insurance
It’s Whether Your Business Can Keep Up with the Changes
9 Ways PaylinX Will Help You Keep Up with the Changes
The campaign’s second piece followed a similar pattern, using the clever headline treatment and virtually identical inside copy.
Credit Cards? Automatic Withdrawals?
The Question Isn’t Whether Customers Prefer One or the Other.
It’s How Smart Insurance Companies Offer Both
9 Ways PaylinX Helps Smart Insurance Companies Offer Both
Front Cover Headline:
The Question Isn’t Whether the Net Will Change How People Buy Insurance.
Page One Headline:
It’s Whether Your Business Can Keep Up with the Changes
Page One Copy:
It’s no secret to insurance professionals: The Internet is transforming consumer expectations.
Instant accessibility and anytime+anywhere services are fast becoming the norm.
While some consumers expect convenience, most demand it. If you deliver, you’ve got them. If you don’t, another insurer will.
When it’s time for payments, PaylinX is the solution for:
- Fast, secure, real-time credit card processing for policy activation
- Affordable ACH transactions for continuing premium payments
PaylinX is a highly flexible, highly scalable payment platform for insurance companies and other businesses that accept credit cards and other payments across multiple channels.
The world’s most well-known and most successful companies choose PaylinX – a solution for capturing the opportunities of the New Economy.
PaylinX.
We should be your choice too.
Page Two Headline:
9 Ways PaylinX Will Help You Keep Up with the Changes.
Page Two Copy:
1 Not just payment, enterprise payments. PaylinX software is expressly designed to work across an entire enterprise. Accept payments from all channels – over the Internet, through call centers, agents, and IVR/VRU systems, and new channels such as mobile phones and personal digital assistants (PDAs) – all through a single, integrated solution from PaylinX.
2 Not just channel choice, payment choice. Once a consumer selects the right coverage, it’s time to close the sale. With PaylinX, offer credit card convenience to activate a policy, then originate affordable automatic withdrawals for continuing premium payments through the ACH network.
3 Not just fast, lightning-fast. Credit card purchases authorize in just 2-5 seconds. That’s fast. In a call center, transaction speed boosts agent productivity. Across all revenue sources, it improves customer satisfaction.
4 Not only fast, fast and real-time. Real-time card authorization means closing the sale on the spot, while the cardholder remains on the phone or online. If a card fails to authorize – perhaps because of a miskeyed digit or a card over the limit – the situation can be corrected immediately.
5 Not just scalable, highly scalable. The PaylinX software processes up to 50,000 transactions per hour on a single server, with additional servers integrated as sales increase and transaction demands accelerate. Your business can grow and grow and grow – and PaylinX will grow right along with you.
6 Not just great customer service, First-in-Line™ customer service. With PaylinX, every customer moves to the front of the line. Each transaction is processed independently and unaffected by simultaneous transactions. Now all customers experience the First-in-Line service they expect and deserve.
7 Not just integration, instant integration. PaylinX integrates seamlessly with your existing technology infrastructure via built-in interfaces for leading applications from partners such as Microsoft, IBM, Oracle, Lucent, Siebel, BroadVision, Aspect Communications, SAP, Great Plains and more. Plus the PaylinX open API is a highly flexible tool to simplify integration with other systems.
8 Not just connections, power connections. With PaylinX, connections to merchant banks and the financial community are built-in and ready-to-implement. Plus, with our Payment PipeTM technology, it’s simple to switch from one bank to another so you’ll enjoy new bargaining power.
9 To keep
up, your business needs PaylinX.
Your business is ever-changing. You need a partner and a payment solution
to grow with you. You need PaylinX.
Learn more.
Visit www.paylinx.com/insurance-on-the-net or call 1.888.PAYLINX and press
4.
Business
Reply Panel
Need to keep up? PaylinX can make it happen. Detach and mail this card,
or call toll-free 1.888.PAYLINX and press 4, or visit www.paylinx.com/insurance-on-the-net
Name ____________________
Title ______________________
Company Name _______________
Address ______________________
Phone Number __________________
E-mail Address __________________
Do you currently
accept credit cards?
* Yes * No * No but plan to by __________
How many
credit card transactions do you process (or expect to process) each day?
* 0 – 50 * 50 – 100 * 100 – 1000 * More than 1000
How do you
currently accept (or except to accept) credit cards?
* Web * Call center * IVR * Point-of-sale * Agent
I want to
learn more about the PaylinX solution!
* Send me more information.
* Better yet, just call me.
Think someone
else might be interested? Please forward to:
* Vice president e-commerce
* Vice president customer service
* Vice president call center operations