Back to Consulting Services
Company Profile
Client Showcase
Contact Us

Engagement Opportunities

Agency Selection – Agency short list, agency marketing, agency review

Alliance Communication – Overall communication strategy, special projects, relationship launches, product launches, joint sales force training, direct marketing campaigns

Brand Identity – Brand identity development or management, corporate positioning, business papers, site design, collateral

Collateral – Overall collateral strategy, corporate positioning pieces, product benefits/features, vertical market viewpoint, customer success stories, press kits, white papers, integrated online/offline strategy

Company Launch – Integrated communication strategy including brand identity, corporate positioning, sales training, Web site, collateral, media/analyst relations, trade shows, interactive marketing, direct marketing, partner communications, employee communications, advertising

Customer Communication – Overall customer communication strategy, c-level communications strategy

Direct response – Overall direct response strategy, new product introduction, vertical market introduction/penetration, customer penetration, trade show integration, re-purposing direct response campaigns, interactive campaigns

Employee Communications – Employee newsletters, bulletin boards, recruitment communications, new-hire orientation

Marketing Strategy – Integrated communications strategy; individual strategies for collateral, media relations, analyst relations, vertical marketing, interactive marketing, Web site content, direct response marketing, print collateral, trade shows, alliance/partner marketing, product names and trademark protection, product packaging, investor communications, customer communications

Media/Analyst Relations – Overall media/analyst strategy, company launch, product launches, top 3/15/75 media targets, customer news releases, repurposing media/analyst results, creating headline news, media/analyst tours

New Rep Fast Start – Sales training, top lead sources, fast lead qualifiers, sales mentor, top 10/50/1000 prospects in territory, vertical concentrations

Product Launch – Launch strategy, customer communication, Web integration, direct marketing, trade show events, analyst tours, media tours, collateral, white papers, sales training

Research – Competitive positioning, new product requirements, client needs, client product experience, client satisfaction, vertical market opportunities, pricing

Sales Training – Curriculum development, onsite training, Web-based training, new product training

Special Assignments – Virtual marketing vp/director, interim marketing vp/director; integration of advertising, media relations, digital content and other specialized organizations acting on client’s behalf

Trade Shows – Integrated show strategy, specific show strategy, targeted messaging, traffic generators, pre- and post-show direct marketing, booth design

Vertical Markets – New market introduction, customer success stories, media/analyst relations, collateral, Web content, direct response marketing, trade show/event planning

Writing – Collateral, white papers, Web content, sales presentations, direct response, news releases, customer communications, investor communications, advertising copy, analyst speech. Examples of hard-driving content.

Not seeing exactly what you’re looking for? Contact us to discuss your specific needs and requirements or visit the Client Showcase for other ideas.